What is the tendency to prefer one’s own culture called?

The tendency to prefer one’s own culture is best described as cultural preference. This concept encompasses the inclination individuals may have to favor the traditions, values, and practices of their own cultural background over those of other cultures. It reflects a positive regard for one's cultural heritage and the comfort that can come from familiarity with one's own cultural norms.

Cultural preference can influence various social interactions, perceptions, and behaviors, often leading individuals to seek out, support, or relate more readily to their own cultural practices and communities. It underscores the natural human tendency to gravitate towards what is familiar and comforting while also acknowledging the complexities and nuances of cultural interactions in a diverse society.